CASE STUDIES: ENHANCED TELEVISION

From defining the starting line-up for a charity football game to encouraging viewers throughout the UK to take part in the Big Gay Poll, find out how interactive applications have enhanced a range of television shows.

  • Threshold
  • Threshold
    This cross-platform interactive application was made available to viewers via the red button on their remote controls, on the dedicated "Threshold" web site at skyone.com and for download direct to viewers' mobile phones.  
  • View Threshold case study
  • The Match
  • The Match
    Interactive enhancements to “The Match” – a live and interactive charity football game – enabled viewers to drive the show narrative and raise money for charity.
  • View The Match case study
  • Hex
  • Hex
    Sky commissioned a number of detailed behind the scenes films designed to provide "Hex"'s large fan base with a wholly immersive interactive experience - one that proved to be highly popular.
  • View Hex case study
  • Battlestar Galactica
  • Battlestar Galactica
    Interactive TV provided viewers with exclusive and rare footage of this science fiction drama, such as interviews with the producer and background information about the show. One in five viewers pressed the red button.
  • View Battlestar Galactica case study
  • Big Brother 5
  • Big Brother 5
    For this fifth version of the hugely popular Big Brother, Channel 4 offered a range of interactive services aimed at enhancing and improving the viewer experience and retaining viewers within the programme.
  • View Big Brother 5 case study
  • The 4400
  • The 4400
    Produced to offer fans an insight into the show and its stars, “The 4400” video blog was a big hit with viewers, with BARB figures showing healthy viewing numbers.
  • View The 4400 case study
  • EMI Records and Weapon7
  • EMI Records and Weapon7
    Digital advertising agency Weapon7 used interactive TV to create an effective participation marketing event and boost record sales for Robbie Williams’s single, “Something Beautiful”.
  • View EMI Records and Weapon7 case study
  • Brainiac
  • Brainiac
    Interactive viewers of the entertainment show “Brainiac” could vote for their favourite explosion and win the chance to appear on the show.
  • View Brainiac case study
  • Shock Treatment
  • Shock Treatment
    Reality TV show “Shock Treatment” used interactive TV to help explain complex scientific ideas about fear. A significant proportion of viewers took part in an interactive fear trait test and entered a competition.
  • View Shock Treatment case study
  • Community Channel
  • Community Channel
    Community Channel's successful interactive service allows viewers to donate money to a number of charities via the set-top box on their television.  Over 1.25 million has already been raised for the DEC Tsunami Appeal.
  • View Community Channel case study
  • Channel 4 Racing
  • Channel 4 Racing
    Channel 4 Racing’s interactive service is a fundamental part of the viewing experience, involving the viewer in a meaningful way by offering services that are truly engaging and provide real value and enhancement.
  • View Channel 4 Racing case study
  • How Gay Are You?
  • How Gay Are You?
    The producers of the entertainment show, “How Gay Are You?” ran an interactive quiz alongside the show enabling viewers to discover their own personal “gayness” and submit a score to the national Big Gay Poll.
  • View How Gay Are You? case study