| Service: |
Interactive application to enhance Channel 4’s racing coverage |
| Launch: |
November 2004 |
| Production company: |
Highflyer |
| Channel: |
Channel 4 |
| Brief: |
Create a broader interactive proposition |
| Solution: |
A range of interactive services, including unique camera angles and video footage exclusive to interactive viewers |
Channel 4 is synonymous with quality racing coverage from meetings throughout Britain and Ireland. Recently, Channel 4 has been broadening its range of interactive services to enhance the viewing experience.
The brief was to create a broader interactive proposition and offer Channel 4 racing viewers a better viewing experience.
Channel 4 wanted to make their interactive service a fundamental part of the viewing experience; to involve the viewer in a meaningful way by offering services that were truly engaging and provided real value and enhancement. Services offered include:
- Unique View: A blimp camera giving interactive viewers aerial footage for particular races
- A 360-degree approach: Competition winners get the opportunity to appear on the programme
- Expert knowledge: Video form guide for main runners
- Dedicated Visuals: Bespoke interactive icons
Channel 4’s interactive racing service reaches a wide audience and is highly popular with racing fans.