CASE STUDIES: INTERACTIVE CHANNELS

Interactive services on Sky’s interactive entertainment channels can range from dating, messaging and chat to betting, information and games services. Find out how some of the services available on the Sky platform were created.

  • Koopid
  • Koopid
    Since its launch in December 2002, this interactive dating and chat service has attracted over 130,000 Sky users who have sent more than 12 million messages.

  • View Koopid case study
  • Message 2 Mobile
  • Message 2 Mobile
    Sky Interactive took its Message 2 Mobile service to the next level of innovation by enabling viewers to receive replies to their messages via their television set. Users increased threefold in the first month.

  • View Message 2 Mobile case study
  • Disney Channel Play
  • Disney Channel Play
    Disney Channel Play is a multi-game service that features some of Disney’s most popular TV programmes, movies and characters.

  • View Disney Channel Play case study
  • Monopoly
  • Monopoly
    Sky Gamestar relaunched a sophisticated interactive version of this classic board game. In its first four months, a quarter of a million people played the game.

  • View Monopoly case study
  • Cartoon Network
  • Cartoon Network

    Cartoon Network games have been played over 10 million times since the section launched on Sky Gamestar in December 2001.


  • View Cartoon Network case study
  • Tomb Raider
  • Tomb Raider

    Sleeker than ever, to tie in with her new look for “The Angel of Darkness” on console, Lara Croft appeared in Sky Gamestar’s interactive version of “Tomb Raider”.


  • View Tomb Raider case study
  • Sky Bet and Channel 4
  • Sky Bet and Channel 4
    Betting company Sky Bet sits behind the red button on Channel 4. Viewers of Channel 4 racing can place bets on races without leaving their sofa.

  • View Sky Bet and Channel 4 case study