| Service: |
Interactive game available on Sky Gamestar |
| Licensor: |
Celador |
| Launch: |
June 2003 |
| Brief: |
Create a compelling interactive version of this popular TV show to enable viewers to play along and win prizes |
| Solution: |
£2,000 in prizes to win every week |
| Solution: |
Special editions, including Christmas, football, sport and comedy |
© Celador. All rights reserved.
Sky Gamestar was the ideal place to launch an interactive version of Celador’s hit format, ‘Who Wants To Be A Millionaire?”
The brief was to create a compelling interactive version of this popular TV show to enable viewers to play along and win prizes.
With real prizes every week, the interactive game offers players the essence of the “Who Wants To Be A Millionaire?” experience. The proposition is extended to special editions, such as football, sport, comedy, the 70s and even Christmas, which bring a whole new audience into contact with the “Who Wants To Be A Millionaire?” brand.
Over £2,000 worth of prizes every week, and a regularly updated score table give players extra reason to play this faithful adaptation of the television smash.
The game is one of the most popular on Sky Gamestar with impressive numbers of players every week.