| Service: |
Interactive game available on Sky Gamestar |
| Licensor: |
Eidos |
| Launch: |
December 2002 |
| Brief: |
To bring Lara Croft to a new audience via Gamestar |
| Brief: |
To tie in with Lara’s new look, as shown in the hit movies and video game |
| Result: |
Played 800,000 times |
| Result: |
Reached a predominantly female audience |
© Eidos. All rights reserved.
Games publisher Eidos wanted to begin Lara Croft’s adventures in interactive television. As the world’s leading interactive TV games portal, Sky Gamestar was the natural choice to extend the long-running franchise.
The brief was to bring Lara Croft to a new audience via Sky Gamestar and to ensure the design tied in with her new look, as shown in the hit movies and video game.
One of the most recognised gaming icons of the modern day, Lara Croft joined classics such as “Pac-Man”, “Space Invaders” and “Super Breakout” on the portal in a specially designed adventure.
Sleeker than ever, to tie in with her new look for “The Angel of Darkness” on console, and her appearance in two hit movies (as played by Angelina Jolie), Lara’s appearance brought her to an all new gaming audience on Sky Gamestar.
“Tomb Raider” was played around 800,000 times shortly after launch in December 2002. Sky Gamestar succeeded in delivering the gaming experience to a predominantly female mainstream audience; a demographic notoriously hard to reach for the traditional video games industry.