| Service: |
Interactive text ad for French Golf Holidays |
| Text service: |
Sky Text |
| Brief: |
Provide viewers with more information about holiday packages available |
| Solution: |
Six-week Sky Sports campaign |
| Solution: |
Interactive text ad generated traffic |
| Result: |
Total of 209 holidays booked |
| Result: |
15 per cent increase in website traffic |
© Sky Interactive Ltd. All rights reserved.
This case study shows how effective digital text services can be in providing information, driving sales and increasing brand awareness.
The brief was to run a branding campaign around live golf, giving the viewer more information about holiday packages available.
The solution was a six-week Sky Sports campaign with an interactive text ad to generate traffic for the viewer to source more information.
- 15 per cent increase in website traffic
- Total of 209 holidays booked
- The agency and client have decided to use interactive text ads again