| Service: |
Holiday information via digital text services |
| Text service: |
Sky Text |
| Advertiser: |
Select Travel |
| Brief: |
Drive holiday sales and increase brand awareness by providing information on dedicated text pages |
| Solution: |
Three-page trial with a view to developing and establishing the brand via a multi section |
| Result: |
Trial was so successful that the advertiser went on to establish itself as a Sky Text leading brand via a multi section |
| Result: |
Advertiser now allocates a significant part of its budget to Sky Text |
© Sky Interactive Ltd. All rights reserved.
Select holidays have used Sky Text to advertise its holidays since 2004. Sky Text Holidays is a major route to the holidays distribution market and now accounts for over 40% of all Select Holiday’s new business.
The brief was to promote Select Holiday’s latest holiday deals and increase brand awareness using Sky Text pages.
Select Holidays began working with Sky Text on a trial basis in 2004 advertising on the holiday’s classified pages. Its spend has significantly increased since then and now includes a multi section consequently securing their place as one of Sky Text’s leading brands.
“We began working with Sky Text on a trial basis in 2004. It has since proved to be a very strong advertising medium, generating quality leads at an affordable price. Sky now accounts for over 40% of all our new business, and has aided us in being able to establish a strong brand within our marketplace.”
Jason Waldron, Director of Select Holidays