British Sky Broadcasting (BSkyB) is the operator of the UK's largest digital television platform, Sky digital. Sky also owns and operates 11 channels, including Sky One, Sky News, Sky Travel, the Sky Sports channels and the Sky Movies channels.

BSkyB is changing the face of entertainment. More than 20 million viewers in over 8 million households enjoy an unprecedented choice of movies, news, entertainment and sports channels and interactive services on Sky digital, the UK's first and most popular digital television platform.

In addition to offering almost 400 channels, Sky digital, which launched in October 1998, offers a range of innovative interactive services that allow viewers to send emails, shop on screen, play games, select their own camera angles, vote, place bets and manage their finances - all via their TV. BSkyB again demonstrated its flair for innovation with the introduction in 2001 of the next-generation integrated digital satellite set-top box and personal video recorder, Sky+.

BSkyB's own channels are available in a further 5.4 million cable and digital terrestrial homes in the UK and Ireland.

Visit the Sky Corporate website