A rapidly growing business: Sky Interactive is an exciting and rapidly growing business area of BSkyB. Its digital platform offers some of the greatest variety, sophistication and number of interactive services available anywhere in the world.
Leading the way: Sky Interactive is associated with many of the best enhanced television applications delivered in the UK, developing applications and services for third-party channels such as ITV, Channel 4, Five, Cartoon Network and Disney Channel, as well as for Sky’s own channels.
Innovative thinking: Sky Interactive’s strategy is to focus on innovation. The company is advancing its business by developing new and better applications that maintain our strong market lead. Investment in platform and new product development is an important part of the Sky Interactive plan, backed by a significant marketing investment to help consumers understand the range of interactive opportunities open to them.
- Interactive advertising
Advertisers can reach a potential audience of more than 20 million adults in over 8 million Sky digital homes.
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- Enhanced television
Broadcasters can offer viewers a deeper television experience and add value to their programme or channel.
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- Sky Active
With nearly 3 million connections each month, Sky Active offers great opportunities to generate revenue through monetised interactivity.
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- Sky Gamestar
Brands owners and content developers can generate new revenues and target specific demographics through our highly successful games portal.
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- The Betting Zones
Sky works with partners such as Bet Direct and Ladbrokes to offer the best of interactive betting within The Betting Zones.
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- E-business
Sky is committed to removing many of the commercial and technical barriers to extending your web service to TV.
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- Sky Bet
Sky Bet offers betting services to every industry sector from broadcasters to gaming concept providers.
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- Sky Text
Sky Text is one of the most popular digital text services, attracting over 3 million readers a week.
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- Sky Interactive Communications
Sky Interactive Communications offers communications companies the opportunity to extend their potential market to over 8 million Sky digital households.
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- Broadcasters
Sky Interactive offers broadcasters a host of interactive products and services that can be easily and quickly deployed on the Sky digital platform.
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- Developers' Programme
The Sky Developers' Programme is the primary mechanism to foster, educate and support a community of developers and content providers.
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