Sky Interactive is the wholly-owned subsidiary of Sky responsible for:

• Creating interactive enhanced television services behind Sky channels (we also offer this service to third-party channels on the Sky platform)
• Producing standalone interactive portals and channels on the Sky Electronic Programme Guide (EPG) 
• Providing interactive television solutions to advertisers

Interactivity on the Sky platform started with Open...., which launched in 1999; a four-way consortium between Matsushita, HSBC, BT and Sky.

In June 2000, Sky developed a WTVML browser compatible with internet technologies and capable of picture-in-picture services.

In May 2001, Sky acquired its partners’ shareholdings in Open…. and waptv and formed Sky Interactive. Combining this new venture with sky.com and Sky Text enabled the closer integration of interactive services and the viewing experience.

Date	Events
	Launch of Sky digital
	Launch of Open....
	Sky launches the world's first interactive TV news service
	Sky and waptv develop WTVML browser
	Sky forms Sky Interactive, merging assets from Open...., waptv, sky.com and Sky Text
	Sky switches off its analogue signal
	Sky runs 100th interactive advertising campaign
	Sky digital reaches 5 million homes
	Sky reaches 7 million homes
	Government launches e-business services using WTVML browser
	Sky runs 550th interactive advertising campaign
	Three quarters of the top 50 advertisers by spend have run interactive campaigns
	Sky announces the business launch of its e-business portal
	Sky reaches 8 million homes
	Sky appoints James Baker as the new Managing Director of Sky Interactive

For more information about Sky, please visit the Sky Corporate website