Enhanced television (eTV) extends programmes, enabling viewers to interact and engage with the show at a deeper and more involved level than just “sit back” watching. eTV also extends the allotted transmission time to “out of hours”, so viewers can still enjoy enhanced applications after the show has finished.
Our eTV team at Sky Interactive provides interactive enhancements to programmes on all Sky channels, including Sky One, Sky Mix, Sky Movies, Sky Travel, Sky News and Sky Sports.
We aim to integrate interactivity into the editorial content of the show wherever possible by establishing an early relationship with programme producers. The team focuses its efforts on researching engaging material that provides relevant, entertaining and informative content.
Sky Interactive can provide all the imagination, tools and applications for producers to help them enhance their show through interactivity. A whole range of interactive applications are possible with eTV such as:
- Votes
- Competitions
- Personality tests
- SMS games
- Episode and character guides
- News
- Exclusive video footage
- Viewer messaging
- Synchronised quiz shows
Enhanced TV sponsorship enables advertisers to get closer to Sky programming. Enhanced sponsorships can vary from simply branding an enhancement to a completely integrated concept that sits behind a programme.
An example of an enhancement is Eidos – Championship Manager 5's sponsorship of Sky One's “The Match”. The Eidos brand was not only sponsor of the broadcast programme but also the interactive enhancement that sat behind the red button.
View “The Match” case study
“Sky’s interactive TV services feel like they’re being created by people who a) understand the programmes they’re enhancing, b) are trying hard to figure out what might actually please the audience, and c) enjoy thinking up interactive angles.”
Scott Gronmark, iTVT Issue 5.56 part 2
- The Match
Interactive voting decided the starting line-up for “The Match”, a live, interactive charity football game.
View “The Match” case study
- Brainiac
Interactive viewers of the entertainment show “Brainiac” could vote for their favourite explosion and win the chance to appear on the show.
View the “Brainiac” case study
- How Gay Are You?
The producers of the entertainment show “How Gay Are You?” ran an interactive quiz alongside the show enabling viewers to discover their own personal “gayness” and submit a score to the national Big Gay Poll.
View the “How Gay Are You?” case study
For more information about creating an enhanced television application please
contact Sky Interactive