Sky Media presents a range of in-depth case studies that illustrate how blue-chip companies are taking advantage of powerful advertising opportunities across the Sky platform, including interactiveTV, online and mobile. Visit Sky Media to find out more.
- Interactive TV: Virgin Trains
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Virgin was able to successfully communicate important messages about its new Pendolino trains to customers via an interactive area behind the TV ad that provided further information, a fun game and an attractive competition.
Download the Virgin Trains case study
- Integrated Advertising: United International Pictures (UIP)
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This groundbreaking campaign incorporated the use of core Sky channels to maximise exposure and help "The Bourne Supremacy" to open as the number one film of the weekend against stiff competition.
- Download the UIP case study
- Media Partnership: Black & Decker Scorpion
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Black and Decker utilised all of Sky's platforms, including spot advertising, Sky Text, Sky Pub Sports and online, in a highly successful campaign that saw sales increase over 500 per cent over previous months.
- Download the Black & Decker case study
- Broadcast Sponsorship: Gillette Soccer Saturday
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Gillette has sponsored Soccer Saturday since 1996. Over the years, the relationship has provided great brand awareness and loyalty for Gillette and has helped to drive sales across a number of Gillette brands.
- Download the Gillette Soccer Saturday case study
- Online Sponsorship: T-Mobile
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T-Mobile sponsored Sky Sports' bespoke Euro 2004 web site. The site was twice the size of the official Euro 2004 site and the association provided T-Mobile with huge exposure, generating great brand awareness and a healthy increase in sales.
- Download the T-Mobile case study