INTERACTIVE EXPERIENCE OF THE MONTH

Interactive Experience of the Month is a regular feature in Campaign magazine  that takes an in-depth look at the background, content and impact of a recent, high-profile interactive ad. Each feature also includes a detailed critique from an industry expert. Click below to read the most recent features in full.

  • April 2006 - Budweiser
  •  BUDWEISER
    With the 2006 World Cup set to be the most interactive ever, Budweiser steps into the fray with this fun and entertaining interactive ad that offers viewers a host of chances to win tickets to finals in June. Danny Donovan, deputy managing director, Initiative offers his opinion.
  •  Download the full Budweiser feature 
  • March 2006 - I Can't Belive It's Not Butter
  •  I CAN'T BELIEVE IT'S NOT BUTTER
    Featuring the ever-popular Ozzy Osbourne, this highly entertaining interactive ad cleverly reinforces the strength of the product, while providing viewers with lots of laughs. Jon Gittings, strategic communications director, Manning Gottlieb OMD enjoys the ride.
  •  Download the full I Can't Belive It's Not Butter feature 
  • February 2006 - Land Rover Discovery
  • DISCOVERY
    Pushing the boundaries of interactive technology, this ad invites the viewer to become part of the narrative by being both in the car and in the ad - creating a new and unique level of engaging interactive television experience. Marie Oldham, joint planning director, Media Planning Group gives her view. 
  •  Download the full Land Rover feature 
  • January 2006 - Xbox 360
  • XBOX 360
    This innovative interactive ad used the old gaming "Easter egg" concept to create an ad that provided a powerful brand experience by being entertaining, engaging and exciting. Ivan Pollard, partner, Naked Communications explains what impressed him about the ad.
  •  Download the full Xbox feature 
  • December 2005 - Kodak 
  • KODAK
    Aimed at reinforcing Kodak's digital credentials, this interactive ad is clear, fresh and easy to use. It is immersed in the kodak brand, offering viewers a competition, special offers and, most importantly, the opportunity to find out more about Kodak products. Dan Friel, strategic planner, ZenithOptimedia offers his insight.
  •  Download the full Kodak feature 
  • November 2005 - Harry Potter and the Goblet of Fire 
  • HARRY POTTER
    Aimed at Harry Potter aficionados, this was a multimedia campaign that brought together TV, interactive TV, SMS and the Internet to promote both the Harry Potter and the Goblet of Fire film and game. Sarah (11) and Joseph (13) - the brains behind David Fletcher of Mediaedge:cia UK - provide expert opinion.
  •  Download the full Harry Potter feature 
  • October - 2005 Smirnoff 
  • SMIRNOFF
    This deeply engaging ad cleverly tempts the viewer to press the red button and then allows them to create a narrative for themselves. Having completed the experience, the viewer is left with a heightened belief in the superior quality of the brand. Brand consultant Ben Jones cast his eye over this hot campaign.
  •  Download the full Smirnoff feature 

NEXT STEPS

For more information about enhancing your brand with an interactive ad like those featured above please contact Sky Interactive