INTERACTIVE WORKS

Interactive Works is a monthly feature in Marketing magazine dedicated to the development of interactive advertising. Each month, an industry expert is invited to critique a recent, high-profile interactive ad and to explore the elements that drive a successful interactive campaign. The feature also includes a monthly analysis of interactive ad recall. Click below to read the most recent features in full.

  • April 2006 - COI/Territorial Army
  •  COI/TA
    This interactive spot for the Territorial Army is as disciplined and effective as the organisation for which it is recruiting. Neil Henderson, joint managing direcotr, St. Luke's is impressed with an ad that is packed with genuinely useful and insightful information.
  •  Download the full COI/Territorial Army feature 
  • March 2006 - Land Rover Discovery
  •  LAND ROVER
    The latest campaign from Land Rover Discovery has its foot firmly on the throttle, inviting viewers down any number of routes to find out more about the car. Paul Gostick, international chairman, Chartered Insititute of Marketing enjoys the ride. 
  •  Download the full Land Rover feature 
  • February 2006 - King Kong 
  • KING KONG
    Packed full of features and content that are sure to reward the most ardent film fans, this rich, engaging ad is a five-star blockbuster that is absolutely in tune with its audience. Frazer Howard, creative director, EHS Brann Cirencester explains what makes it so good.
  •  Download the full King Kong feature 
  • January 2006 - Yell.com 
  • YELL.COM
    The Yell.com campaign is clear, convenient and smart, successfully blending business and branding messages to secure a branding stature above and beyond its competition. Mark Palmer, marketing director, Green & Black's gives his view.
  •  Download the full Yell.com feature 
  • December 2005 - Wallace & Gromit 
  • WALLACE & GROMIT
    The interactive elements behind this TV ad extend the idea, feeling and entertainment value of Wallace & Gromit beyond the ad and provide the viewer with content that is funny, engaging and relevant. James Hilton, creative director UK, AKQA offers his thoughts.
  •  Download the full Wallace & Gromit feature 
  • November 2005 - COI Army/TA 
  • COI ARMY/ TA
    This ad was the first combined interactive recruitment for the army and the TA. The eight-month-long interactive campaign was designed to drive new recruits, allowing viewers to immediately find out more and take there interest even further by ordering a DVD. Martin Delamere, network creative head, Sky Creative Agency provides expert insight.
  •  Download the full COI Army/TA feature 
  • October 2005 - VW Touareg 
  • VW TOUAREG
    Press the red button during the TV ad for the VW Touareg and enter an interactive area that oozes quality and style. Brands must beware, however, that substance is still the key. Caroline Sharpe, senior director, Ipsos-ASI explores various aspects of this successful ad.
  •  Download the full VW Touareg feature 

NEXT STEPS

For more information about enhancing your brand with an interactive ad like those featured above please contact Sky Interactive