Sky Active is an interactive entertainment channel that is a cross between a television channel and a magazine. It combines the play-out strengths of TV, the merchandising strengths of a magazine and is monetised via interactivity.

Viewers are greeted by a video-based “front page” offering entertaining short programmes produced by a dedicated editorial team. Content is updated during the course of the day to appeal to the differing audiences for daytime and evening television.

Sky Active offers a variety of interactive services, including:

• Shops and Offers: This transactional area enables viewers to buy thousands of products, from toasters to TVs
• Entertainment: As well as finding the latest entertainment news, viewers can check the film showing times at their local cinema and book tickets
• Friends, Dating and Chat: From dating advice to messaging and email, viewers can interact with each other in this section
• Health and Lifestyle: Offers a range of health related information, including Family Active, a service for new parents. Viewers can send messages to other new parents for hints and tips on how to bring up a baby
• Puzzles and Games: Viewers can play a range of interactive games and puzzles
• Jackpots and Cash Wins: Viewers can play to win cash prizes

Live text and banner ads provide links from these pages direct to other interactive services.

The magazine-style concept of Sky Active is based on research into why consumers choose to interact with television. The result is an editorially led interactive destination designed around the needs of the different audiences that use interactive services, particularly during the peak usage periods of daytime and the late evening.

Nearly 3 million viewers use interactive services on Sky Active each month, presenting a wealth of opportunities for interactive service providers and advertisers alike.

• Create an interactive service for Sky Active
  Sky Interactive welcomes new and innovative ideas for interactive services that fit the Sky Active proposition and offer a compelling experience for the viewer.
• Sponsor content on Sky Active
  If you think your brand fits in well with a particular content area of Sky Active, you can sponsor a particular page or section.
• Advertise on Sky Active
  Placing a banner ad on Sky Active is a powerful way to drive more traffic to your interactive service or text page.

• Koopid
  Since its launch in December 2002, this interactive dating and chat service has attracted over 130,000 Sky users who have sent more than 12 million messages.
  View the “Koopid” case study
  

For more information about getting your interactive service on Sky Active please
contact Sky Interactive