One of the most compelling applications of interactive television is betting. Interactive betting is growing rapidly, with Screen Digest forecasting turnover to increase to over £2 billion by 2007. And with the forthcoming implementation of the Gambling Act, the opportunities are only just beginning to open up for interactive betting services.

Sky Bet, a wholly-owned subsidiary of BSkyB, is one of the world’s leading interactive TV betting companies. It offers betting services via:

• Telephone and Internet
• An online casino, SkyBetVegas.com
• Fixed-odds games on interactive TV (Sky Vegas)
• A live television channel, Sky Vegas Live

The Sky Bet team produces interactive services based on two main propositions:

• To make programming, particularly sport, even more exciting for the viewer by enabling them to have a financial stake in the outcome
• To offer a whole new genre of entertainment involving cash wins, such as casino games

• Broadcasters and owners of content rights
  Sky Bet offers betting services to broadcasters and owners of content rights to accompany sports programming or content. The service can be co-branded, enabling the broadcaster to add value to the viewer’s television experience.
• Brand owners
  Interactive TV enables advertisers and brand owners to offer viewers new experiences and opportunities to engage with a brand. Sky Bet works with many well-known brands and traditional games companies.
• Gaming concept providers
  Sky Bet licenses ideas for gambling games, both for Sky Vegas Live and Sky Bet Vegas. If you have an idea for a game, let us know. (Although, please note, until the Gambling Act is implemented in 2007, all games offered on interactive TV must be “fixed odds” and Sky Bet will need legal confirmation that this is the case.)
• Developers
  Sky Bet works with a variety of games development companies to produce its world-leading services.
  Join the Sky Interactive Developers' Programme

• Channel 4 partnership
  Sky Bet and Channel 4 entered into an arrangement whereby Sky Bet is listed behind the red button on Channel 4.
  View the “Channel 4” case study

To find out more about how you can work with Sky Bet please
contact Sky Interactive