Since the launch of email on the Sky platform in 1999, our communications services have grown from strength to strength, encompassing email, messaging mobile services and chat.
Services now sit behind all Sky channels and enable customers to communicate with each other and the channels they watch.
The Sky Interactive Communications team enables communication through interactive digital television. This includes:
- Peer-2-peer propositions (email, instant messaging and SMS)
- Community propositions based around content (chat, groups and forums)
Sky Interactive Communications holds strong relationships with world-class communications brands such as BT, AOL and Yahoo! and develops its own enabling technologies and propositions under Sky brands, including Chat, Message 2 Mobile and Sky Messaging.
The team is also responsible for transferring mobile propositions into the interactive television environment. We now have a new channel for sales of mobile products such as ringtones, Java games and other mobile content.
The Sky platform offers a range of opportunities for communication companies, such as mobile network operators and communication service providers, to extend their proposition to interactive television. With Sky Interactive Communications, you can:
- Give your customers a choice of devices to use to engage with your products
- Extend your potential market to over 8 million households (BSkyB, December 2005)
- Enjoy joint marketing initiatives with the premier digital media brand in the UK
- Integrate your existing applications easily using Sky Interactive’s digital platform
- Create new revenue generating opportunities
- Develop a flexible commercial model to suit your business
- Message 2 Mobile
Sky Interactive took its Message 2 Mobile service to the next level of innovation by enabling viewers to receive replies to their messages via their television set.
View the “Message 2 Mobile” case study
To find out more about how you can work with Sky Interactive Communications please contact Sky Interactive