Over 3 million readers a week come to Sky Text for the latest sports, news, business and weather.

Sky Text is one of the most popular digital text services. It combines the favourite features of the older text services, such as page numbers, with the power of the new digital technologies.
 
The strength of advertising with Sky Text lies in its ability to target elusive upmarket, younger males – attracted by its comprehensive and timely sports news, reports, tips and previews, and its ability to mix TV pictures and text so that viewers can continue to watch TV at the same time as checking the latest scores.

With digital text, advertisers can use full colour, graphics and photo quality stills to deliver their message across the Sky Text network. In addition, advances in technology mean that it’s now one of the fastest, most flexible and easily updateable formats available.

• Advertiser’s text site
  Put your electronic “brochure” or prices and offers on TV with a multi-page text site dedicated to your product or service. For added traffic, send customers direct to your site via the red button during an interactive television ad.
• Banners
  Another way to get Sky users to check out your text site is to run a banner on an appropriate Sky Text news or information page. A banner can also send a viewer straight through to a site on Sky Active (called an iBanner).
• Sponsorship
  Taking broadcast sponsorship that one step further, brand association can also extend to include Sky Text. Brands can exclusively sponsor a specific page or an entire section.
• Holidays
  Promoting your travel company on Sky Text's holiday section is an excellent way to increase your direct business. Pages are categorised by destination, type and company, ensuring you target the most relevant audience. With over 500 pages of holiday offers you can ensure your advertisement appears within the right brand environment.
• Interactive ads
  Sky Text can provide the perfect destination for your customers who hit the red button during a “jump to text” interactive ad. Sky offers a fast, simple, low cost entry point for interactive advertising.
• Saturation coverage
  Grab the attention of all Sky Text’s diverse readership by placing your company’s name on the index pane. This features prominently below the quarter-screen TV on every Sky Text page.
• Mobile phone services
  Sky Text’s award-winning Sports Text team also produces SMS, WAP and MMS services. Our client list includes Vodafone, Orange, 3 and T-Mobile. There are a number of advertising and sponsorship opportunities within Sky’s mobile services. 

Sky Text offers a number of services for other broadcasters.

• Advertising and sponsorship sales
  Our team of sales executives has increased Sky Text sales revenue by over 15 per cent every year for the past five years. The team can also call on the resources of Sky Media’s specialist sales teams, including sponsorship, interactive advertising and TV airtime. Currently we sell the At The Races text service and Live TV text, and welcome discussion about selling on behalf of other broadcasters’ text and interactive services.
• Turnkey solutions
  Sky Text has the range of content, feeds and contacts, the skilled staff and the technology to plan, create, manage, sell and maintain text services for broadcasters. We can advise on content planning, service templating and creation, staffing and launch time-tabling, or if you prefer we can take on the whole job of taking your text service from initial brief to profitable operation. We operate both digital and analogue text services and our systems output to a variety of platforms, including Sky Digital and Freeview.
• Disney Text
  For ten years, Sky Text has designed, planned, written, broadcast and supported Disney Text. We provide a turnkey service for Disney, which allows their staff to concentrate on their area of expertise while we provide the specialist writing and technical skills essential to making a text service as popular as Disney’s.

• Text interactive ad: French Golf Holidays
  This branding campaign aimed to give the viewer more information on golfing holiday packages. The service resulted in a 15 per cent increase in website traffic.
  View the “French Golf Holidays” case study

• Holiday ad: Park Travel
  Sky Text now accounts for a major part of this advertiser’s budget as the ads have resulted in increased customer response.
  View the “Park Travel” case study

• PlayStation 2 competition
  Sky Text ran a competition to win a PlayStation 2 to demonstrate its ability to reach viewers and generate response. The competition ran for two weeks and received over 1,500 entries.
  View the “PlayStation 2” case study

To find out more about how you can work with Sky Text please 
contact Sky Interactive