The reasons why you might consider launching an interactive service depend on the type of interactivity you want to create.

With an interactive ad, you can:

• Extend a 30-second ad into a longer experience 
• Create databases
• Send out brochures or samples
• Generate leads
• Enhance your brand
• Show new content
• Create promotions

Find out more about interactive advertising
Find out more about  Sky Text

By creating an enhanced television application, you can:

• Offer viewers a new perspective of the show and a deeper TV experience
• Encourage viewers to get involved and even influence the narrative
• Add value to a TV brand, either commercially or by increasing viewer loyalty 

Find out more about enhanced TV

From betting and games to dating and chat, creating an interactive entertainment channel or service can enable you to:

• Generate revenue
• Enhance your brand
  
• Reach new audiences
  

More about Sky Active
More about Sky Gamestar
More about The Betting Zone

Sky Interactive's new e-business portal allows web site owners to easily extend their services to the television. The new initiative aims to:

• Remove the commercial and technical barriers to extending web services to the television
• Broaden the range of interactive services available on the Sky digital platform
• Provide access to valuable Internet services for non-PC households
• Make interactive TV services easier and more convenient to use
• Adapt Internet-style business models for interactive TV
• Enable revenue generation for premium content

Find out more about e-business services